Our Vision

Chris Raasch is the Chief Technology Officer at the Center for Simulation and Innovation, bringing a wealth of experience in technology to his role.

His journey began in computer lab management and progressed through various roles, including systems analyst, instructional technologist, and Director of Information Technology. Along the way, Chris made significant contributions as a software developer, earning a patent for his work, and as a software engineer for Sony Creative Software.

He holds a Master's in Educational Technology from Concordia University and has played a key role in establishing learning interoperability standards on international standards bodies.

At Concordia, Chris has been instrumental in developing a range of learning tools, from video capture and streaming to classroom automation technology, enhancing teaching and learning experiences.

Dr. Cindy Fenske is the Founder and Executive Director of the Center for Simulation and Innovation, bringing a wealth of experience from her esteemed career at the University of Michigan School of Nursing.

Recognized for her innovative teaching methods, she garnered multiple honors during her tenure. Dr. Fenske played a pivotal role in developing and implementing the university’s robust simulation program.

In 2015, she launched the nursing program at Concordia University Ann Arbor (CUAA), spearheading the creation of a cutting-edge simulation center and curriculum. As a professor at CUAA, she continues to mentor others in integrating various simulation modalities, including in-person, video-recorded, and augmented/virtual reality simulations, across diverse fields of study.

Dr. Fenske holds degrees from Valparaiso University, the University of Michigan, and Oakland University. She is a nationally recognized presenter on experiential and immersive simulation training, emphasizing its profound impact on learning, retention, and judgment development.

Mr. Udelhofen is a proven leader and visionary with over 25 years of entrepreneurial startups and 20 years of corporate experience. He has been providing strategic services to small to medium-sized businesses over the past twelve years. These services include strategic guidance for efficiency and growth. He is a strategic thinker with a vast array of experiences to build companies for success.

Mr. Udelhofen has been instrumental in founding multiple organizations in the Manufacturing and IT Services industries. He excels at building strategic plans, flexible business models and management teams to implement and support the models in the most efficient way possible.

His focus on the customer value proposition is the most critical element to the successful models.

Mr. Udelhofen spent his early days learning from multiple leaders and the application of their business models, and he has learned how to build flexible organizations that can adapt to the rapidly changing market conditions.

Mr. Udelhofen is now focusing on assisting small to midsize businesses in optimizing their company efficiencies. Evaluating workflows, people and systems to create highly scalable models that provides information to key stakeholders.

He has served on multiple advisory boards as well as chairman for private companies.

Mr. Udelhofen lectured for St. Xavier University on topics including Strategic Planning and Execution, Culture Management, Cloud Computing and Analytics as well as Change Management. Additionally, he taught business studies at the College of DuPage. Subjects include Entrepreneurship, Introduction to Business and Small Business management. He has also taught Finance at Aurora University in both the undergraduate and graduate programs.

Additionally, has been an adjunct faculty member at DeVry and Northwestern Business Colleges, teaching all accounting subjects as well as Economics and Business Math.

Greg McDonald is a strategic executive at CSIsim, where he brings over two decades of leadership experience in marketing, digital transformation, and organizational growth. With a proven track record of revitalizing brands, building high-performing teams, and leading innovation across industries, Greg drives CSIsim’s sales, marketing, and growth strategies to position the company as a leader in AI-powered immersive learning and training solutions.

Prior to CSIsim, Greg held senior leadership roles in multiple global and national companies. As Vice President of Sales and Marketing at Cuddeback (2024), he revitalized the company’s brand identity and built a modernized marketing strategy. At Aebi Schmidt (2023–2024), he served as Director of Marketing for North America, leading marketing strategies across 13 business units in both B2B and B2C markets and transforming a fragmented team into a unified department.

Greg also spent four years at Mercury Marine, where he rose to Director of Online and Consumer Engagement. There, he led digital transformation initiatives, mentored a team of seven, and achieved 120% growth in web traffic over three years while bringing digital advertising capabilities in-house. His earlier career included leadership roles at Pacon Corporation, Envano, Orion Energy Systems, Ariens Company, and entrepreneurial experience as Co-Owner of Strategraphic, LLC, a digital marketing consultancy.

Greg holds a Bachelor of Science in Computer Science, with a minor in Business Administration from Carroll University. He also holds a Project Management Certification from MSOE and is recognized for his strengths in strategy, innovation, and employee development.

Throughout his career, Greg has been driven by a passion for helping organizations evolve, blending technical, cultural, and creative approaches to achieve sustainable growth.

Dr. Daniel Sem has over 25 years of experience in healthcare entrepreneurship and innovation, starting in the biotechnology sector and later transitioning into academia. He has authored over 75 published papers and book chapters, holds 10 issued patents, and has co-founded several companies.

Dr. Sem earned his Ph.D. in Biochemistry from the University of Wisconsin – Madison and his law and MBA degrees from Marquette University. While working in biotechnology in San Diego, he co-founded Triad Therapeutics, which was ranked as one of the top biotech startups in the U.S. by Drug Discovery Today. Triad Therapeutics was later acquired by Novartis for $60 million.

His passions lie in healthcare policy and business, blending law, healthcare, ethics, and sound economics. He is a licensed attorney in Wisconsin and currently serves as the CEO of Bridge to Cures.

Dr. Sem also holds leadership roles as:

President of CU Ventures, a technology transfer and investing entity.

President of University Venture Affiliates.

Executive Director of the Center for Innovation and Entrepreneurship at Walsh College in Troy, Michigan.

Dr. Sem serves as COO at csiSIM™ and is committed to staying in this role if mutually agreed upon by a Series A investor. His dedication is to see csiSIM™ grow and flourish, and he is prepared to do whatever it takes to achieve that goal.

Dr. Suzy Siegle is an attorney, educator, and Walsh College’s Chief Champion, currently serving as their Ninth President and CEO. Walsh College was founded by Thomas Edison’s accountant, Mervyn Walsh, so Suzy’s connection has both substantive (via a strategic partnership) and symbolic significance, as business experts helping disruptive innovators like those at csiSIM™ since Edison.

She holds a Master of Business Administration, a Juris Doctor, and a Doctorate in Higher Education Leadership and Management, where her dissertation focused on innovative and entrepreneurial operating models in 21st-century higher education. Suzy has taught classes in business law, organizational leadership, leadership communication and negotiation, and entrepreneurship. Her research focuses on locus of control psychology, especially as it pertains to helping high-performing leaders and entrepreneurs.

She is the author of the books Locus: Take Control and Change the Direction of Your Life, The THRIVE Journal: A Step-by-Step Guide to Help You Create and Accomplish Your Goals, Chief Energy Officer: the #newCEO: How High Performing Leaders Manage People, Pressure, and Profit to Build Thriving Organizations, and Quantum Lead: How Visionary Leaders Harness a Hidden Energy to Create Massive Breakthroughs, Accelerate Growth, and Transform Organizations (anticipated release Fall 2024). Some of these books will be used as a platform to further demonstrate AuthorSIM™ from csiSIM™.

Suzy is a certified HeartMath® trainer, a certified executive coach through the Center for Executive Coaching, a SHRM Certified Professional (SHRM-CP), and has earned certifications in neuroscience and brain health, the neuroscience of learning and development, and consumer neuroscience and neuromarketing through Copenhagen University.

She serves on the board of directors for the Detroit Economic Club and has taken courses through Columbia on augmented reality and learning, as well as recently through MIT Sloan on AI for Business Strategy. Additionally, Walsh College is a strategic alliance partner with Entrepreneur’s Organization - Detroit and is a university partner with the Michigan Venture Capital Association.es here

Leon LaBrecque, a practicing attorney, CPA, CFP®, and CFA, brings extensive expertise in strategic growth and financial literacy. Featured in Forbes, Reuters, Investment News, CNBC, and USA Today, he excels in guiding organizations through complex financial and organizational challenges.

Former EVP and Chief Growth Officer at Sequoia Financial Group, Leon merged his firm into Sequoia in 2018 and now leverages his experience as a strategic consultant. His focus is on fostering growth, enhancing organizational clarity, and promoting financial literacy— principles he advocates to inspire shared abundance and sustainable success.

In his advisory role with CSIsim, Leon applies his strategic insights to support innovation, scalability, and impactful growth initiatives.

Brian currently serves as Vice President at Capgemini, where he leads the North American Salesforce Practice and the DCX GTM for Sogeti. With over 30 years of experience, Brian specializes in building innovative solutions, shaping profitable business models, and developing high-performance teams. Previously, Brian served as CIO and led Lyons Consulting Group’s Commerce Practice, which was acquired by Capgemini in 2017. He co-founded two IT solutions companies prior, both of which were acquired by public firms, and has advised industry leaders like Salesforce, PayPal, Magento, Symantec, and Sun Microsystems.

Ferrarini serves as the Sam M. Cohodas Professor at Northern Michigan University (NMU), where she previously helped direct the Center for Economic Education and Entrepreneurship. She was the 2015 President of the National Association of Economic Educators.

Her teaching, research, and service focus on regional growth and development, with particular attention on the role of responsible and accountable individuals. She is also a thought leader in the use of artificial intelligence in education.

Ferrarini serves as a faculty scholar for both the Council on Economic Education (Japan) and the Mackinac Center for Public Policy (Michigan).

She co-authored Common Sense Economics: What Everyone Should Know About Wealth and Prosperity (2016, St. Martin’s Press). In 2024, csiSIM™ collaborated with Ferrarini to create an AI-powered avatar of her, allowing readers to interactively query her book.

Ferrarini earned her doctorate from Washington University, where she studied under 1993 Nobel laureate Douglass C. North, and holds a Bachelor of Arts in Mathematics from Southern Illinois University – Carbondale.

Rich Sheridan is the Founder and CEO of Menlo Innovations, a cutting-edge software development company based in Ann Arbor, Michigan, with clients including Ford, Daimler, American Family Insurance, Snap-On, and BD (Becton Dickinson).

From kid programmer in 1971 to a Forbes cover story in 2003, and author of Joy, Inc., Richard Sheridan (U-M grad — BS Computer Science ’80, MS Computer Engineering ’82) has never shied away from challenges, opportunities, or the limelight. While his career has always revolved around technology, his true passion lies in process, teamwork, and organizational design, all driven by one popular goal: The Business Value of Joy.

Sheridan is an avid reader and historian. The culture at Menlo Innovations was inspired not by modern trends but by the historic Menlo Park Lab of Thomas Edison. As a child, Sheridan was inspired by Henry Ford’s recreation of Edison’s lab at Greenfield Village, which influenced his approach to joyful innovation.

Some call it agile, some call it lean—Sheridan and his team call it joyful. And it delivers results—both business and cultural. Menlo Innovations has received:

Five Inc. Magazine Revenue Growth Awards

Invitations to the White House

Nationwide speaking engagements

Numerous articles and culture awards

There is so much interest in Menlo Innovations that they now conduct daily tours of the Menlo Software Factory™.

Ray is a pioneer in the augmented reality (AR) space, following a decades-long career in the AAA video games industry. In 2016, he founded Enklu and led the development and global deployment of the first wave of spatial apps in AR for the Microsoft HoloLens.

Today, Ray helps enterprises accelerate their spatial transformation with an end-to-end solution that empowers today’s workforce with tomorrow’s technology. Enklu’s mission is to empower creators with transparent technology, enabling a future where technology fades into the background, allowing people to become more present with each other and their environments.

Ray is an:

Entrepreneur

Startup advisor

Patent author

Featured artist

Public speaker at universities such as USC, Stanford, and MIT

Under Ray’s leadership, Enklu has raised over $6M in venture funding.